DISCOURSE COFFEE
services:
brand identity
WEB DESIGN
EMAIL MARKETING
MENU DESIGN
MERCH DESIGN
PACKAGE DESIGN
(AMONGST OTHER THINGS)
inspo:
ART DECO ADS AND POSTERS, JEWEL TONES, SPEAKEASY INTERIORS
DISCOURSE COFFEE IS AN EXPERIMENTAL COFFEE SHOP WITH 3 LOCATIONS IN MILWAUKEE, WI. They are best known for their highly experimental specials.
web design
Discourse needed a website that spoke to a new market, while maintaining a familiar energy for old customers and supporters.
EMAIL MARKETING
DESIGN, MANAGEMENT, & content generation.
fun fact: these got sent to 974 subscribers, WITH AN AVERAGE OPEN RATE OF 51%.
the food industry average open rate using mailchimp is 23.3%.
merch
designed + sourced
stickers
beanies
tees
hoodies
packaging
canned bevs
bitters
artwork
vintage liquor poster inspired art featuring iconic discourse drinks. created custom for discourse’s flagship location
other fun things
primary signage
we knew we wanted something really unique for our signage.
being in this little tucked away alley, we decided to lean into the speakeasy-esque vibe of it all. From the outside, all you can really see is our logo.
The curved sign kind of “invites” you into the alley, where the name of the business is then revealed.
hand menus
not the only menus I designed for discourse, but certainly my favorite
this design was all about accommodating frequent menu changes in an elegant way.
All of the pages could be independently changed out, and the menu would still feel complete whether the “art” page (bottom) was present or not