fitzy’s cafe
services:
branding
WEB DESIGN
art direction
menu + merch design
inspiration:
american diners, european all day cafes, midcentury soda parlors
fitzy’s cafe is an all day cafe and luncheonette in whitefish bay, wi. it is housed within a historic pharmacy that had lost its original lunch counter in the 70’s. this project was all about upscale but approachable nostalgic.
sample menus
branded mugs
i pulled inspiration from a wide collection of vintage diner mugs and european service wear
branded to go cups
the goal was to create a highly branded, instagram-able experience for customers getting to-go items.
each cup size got a different design and look.
web design
designed to communicate the high quality nature of fitzy’s offerings, and emphasize the business’s important place in the community.
social media templates
designed to be posted leading up to launch and as templates for the rest of the year. These were designed in illustrator then rebuilt in canva for ease of use by fitzy’s in-house team.
