we created an extensive illustration suite for use on packaging and in marketing materials. The simpler illustrations were used as details and ingredient indicators on the back of the packaging, while the complex botanical illustrations were featured on the front of select product labels.
midsömmar apothecary
services:
branding
package design
illustration
Inspiration:
vintage botanical illustrations, scandinavian folk art.
Midsömmar Apothecary and luminarium is located in sister bay, wisconsin. Midsömmar specializes in herbal remedies made from great lakes bio-regional botanicals. the name and design inspiration comes from the swedish ancestry and traditions of the area.