the counter day bar
services:
branding
WEB DESIGN
art direction
social media
inspiration:
textural scribbles, bright airy interiors, upscale meets unconventional
the counter day bar is an innovative non-alcoholic cocktail bar on milwaukee’s east side. with complex and narrative-driven cocktails, the goal of the counter is to elevate and advance the culture around non-alcoholic drinkmaking.
story book menus
the counter’s first special menu was ‘myths & fables’, with 9 cocktails based on iconic stories we all know. I designed and built menus meant to emulate a story book, with custom illustrations, story excerpts, and cloth-bound hardcovers.
tasting menus
a little something for tasting menu customers to hang onto.
web design
a simple website serving the primary purpose of driving reservations
social media
content curated to be light and bright, but still convey elegance and intention. the counter brand is all about straddling the line between fun and unconventional, and upscale and dignified.
